Double click the layer to open layer style window. Apply settings as shown.


Apply same layer style to all other layers.

Create a rectangle for the pillow using rectangular shape tool.

Press Ctrl+T. Right Click and select Warp. Select Inflate from the preset warp shapes from the top bar. Apply settings as shown.

Apply stroke layer style.

Duplicate, rotate to the other side and place for the other pillow on the couch.

Add in company name and punchline as appropriate.
